QUARTER-LIFE CRISIS EP CAMPAIGN

A series of visualizers for Vaarwell’s upcoming EP “Quarter-Life Crisis”. The concept behind the campaign is in it’s name - the struggles of being 25. These short clips consist of various unrelated segments that are designed to evoke a sense of stagnation and disorientation. They are experienced as continuous loops, devoid of clear starting or ending points, further pushing the idea of feeling stuck and lost.

"w/u" delves into relationship shortcomings and the inability to meet someone's expectations. The creative approach focused on portraying the characters' true selves as secondary, while their personas take the front seat.

"DLAM" (Don't Look at Me), intentionally conceals the artists' faces, employing cinematic techniques and experimental lighting to create an air of mystery.

“Sellout" explores the overwhelming feeling of being 25 and burdened by adult life's responsibilities.

Director: Taha Ismail
Production Studio: Collective Unconscious Producer: Rafael Ramirez
DOP: Shaka Agina
Gaffer: Edward Heredia
Editor & Colorist: Taha Ismail
Special Thanks: Edward Heredia
Music: Vaarwell